Services

GDX enables organisations of all sizes to achieve greater effectiveness, productivity and awareness by harnessing the power of their internal data assets. Specific approaches we adopt when working with clients include predictive analytics and time-series forecasting. Additionally, we engage in bespoke analytics software development projects.

 
 
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PREDICTIVE ANALYTICS

Using the most advanced statistical techniques, our predictive models involve:

  • Harnessing raw data from multiple internal (enterprise) and external (public domain) sources

  • Rigorous pre-processing to format the data in preparation for modeling

  • Aligning model architecture with business objectives

  • Continuous updating of model parameters to ensure ongoing model utility

  • Combining live and historical data to deliver actionable predictions in real-time decision contexts

Common applications for predictive analytics techniques include fraud prevention in financial services, customer targeting in marketing and consumer goods, and adverse event detection in healthcare.

TIME-SERIES FORECASTING

We deliver time-series models that enable you to understand likely outcomes (within a confidence range). Our approach involves:

  • Identifying key drivers influencing your dependent variables (e.g., sales demand)

  • Creation and sorting of database for optimal use in forecasting models

  • Development and back-testing of highly predictive time-series models prior to application on 'unseen' data

  • Controlling for systematic elements in the data, separating seasonality from trends

  • Working with the client to integrate the model into their business planning efforts

Common applications for time-series forecasting include demand forecasting for logistics, consumer services, and marketing campaigns.

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Bespoke Analytics Software Development

We recognize that every client has unique requirements and as such we offer a range of development services to ensure you can fulfill the objectives of your analytics initiative. In addition to model development, we provide personalised developer assistance and support, and are able to accommodate quick-start projects as well as comprehensive custom solutions.