Industries

Developments in advanced analytics and data science have potential implications for business across all industries. Nonetheless, GDX has amassed unique expertise in a handful of industries that are particularly well-suited to analytics initiatives. These industries include E-Commerce, Capital Markets and Consumer Marketing.

 
 
ecommerce.png

E-Commerce

Companies operating online commerce businesses have a plethora of data to work with when seeking to optimise their performance. GDX’s data science experts have experience in harnessing web analytics, server logs, social media data and other data sources to generate non-obvious insights. Specific examples of analytics use cases in e-commerce include:

  • Attribution modelling to determine the return-on-expenditure for promotional strategies across channels, thereby enabling clients to optimise their marketing mix. This typically relies on predictive analytics methods to determine the likely success of future campaigns.

  • Customer segmentation to generate fine-grained personas representing the various types of consumers who visit your online commerce website. Results can subsequently be used for recommendation engines and promotional strategies.

Regardless of the scale of your e-commerce business, GDX can help you harness internal and external data to increase the effectiveness of your sales and marketing efforts.

 

CAPITAL MARKETS

Capital markets are the fuel of the global economy, and data is the lifeblood of capital markets. Working with GDX, companies operating within the capital markets can harness internal and external data sources to add value across the capital markets value chain. Specific examples of analytics use cases in capital markets include:

  • Performing pre-trade analytics to develop a granular view of risks and develop automated hedging models.

  • Undertaking real-time balance sheet and liquidity management to improve trading performance while accounting for volatility and exogenous factors.

  • Improving post-trade operations through the application of machine learning techniques to perform break resolution and reconciliation.

Capital markets organisations of every size can benefit by investing time and resources into developing holistic analytics initiatives.

 
cust-marketing.png

Consumer Marketing

Now that consumers are increasingly always on and always connected, firms that specialise in consumer marketing face an unprecedented opportunity to leverage data to improve outcomes for their marketing initiatives. GDX can work with marketing specialists to satisfy a wide a range of analytics use cases, including:

  • Affinity-based campaign methods for identifying the purchase drivers of specific consumer segments and product audiences. The use of affinity metrics can subsequently inform the identification of low-cost media buying opportunities.

  • Natural language processing of client interactions text to determine the sentiment and reactions of target audiences. Our algorithms can be applied on text collecting in the course of a campaign or through public channels, such as social media.

Marketing specialists are increasingly turning to data science and advanced analytics as a way to build a lasting competitive advantage.